This should be something you do proactively and regularly since fake websites can emerge all the time.
Head to any websites you find to check them out. This is often done cheaply and in a matter of minutes, and once they’re all set up, scammers might use their new domain to copy your branding (images, copy, etc.) and then sell fake products or phish for personal information from unsuspecting visitors.īut how do you know if your company and its customers are at risk?įirstly, use a domain name lookup tool to search for your domain and similar variations.
This involves registering a domain that’s based on an existing brand name. The most common way for bad actors to impersonate a brand’s website is with a technique called “domain name squatting”. In this guide, learn how to tell if a website is fake – and how to take it down. Whenever you spot one, the first step is to report a fake website. On top of that, a fake website can seriously put your business’ reputation on the line. These websites cost businesses and individuals millions of dollars in repair costs, theft, IT charges and lost business. In most cases, these sites are created to trick visitors into inputting their personal and/or financial information and downloading malicious files that could put their computer system at risk.
Is there a website out there designed to look just like yours? And if so – what does it matter?Īround 18,000 fraudulent websites are built every day, with scammers impersonating and misrepresenting brands.
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